America’s Hub World Tours presents, Third Wave Coffee Tours a local partners to bring you the best and most complete Coffee Tour experience in the industry.
Third Wave Coffee is about quality, sustainability and transparency. It’s about treating the second largest traded commodity on the market as an artisanal product – with an eye on reaching the coffee’s greatest potential.
The first wave was the pre-ground blends of coffee our grandparents may have purchased at the grocery store and brewed at home. The second wave started in the 1960’s with Peets and Starbucks. At this time espresso drinks were introduced to the United States. It was during this time we started to learn more about the coffee we were drinking – where it came from, if the coffee was “fair trade” and what a double, tall, half caf, no whip mocha was.
While the ground-work for the Third Wave was laid in the mid-to-late 1990’s the term “third wave” was not coined until almost a decade later. In 2008, Jonathan Gold, a food critic for LA Weekly famously said “the new face of coffee is neither Juan Valdez nor a gum-snapping waitress named Madge.” He goes on to describe the three waves of coffee referring to the third wave as an era of “coffee connoisseurship, where beans are sourced from farms instead of countries, roasting is about bringing out rather than incinerating the unique characteristics of each bean, and the flavor is clean and hard and pure.”
As consumers we have the enviable position of being able to enjoy some of the best coffee available in the world, at any time, on a daily basis at our local micro-roaster’s cafe.
We can make arrangements for bilingual tour guides and professional translators. If your group requires language services please contact us in advance so that we may schedule you with the proper tour guide and translator. Currently, we offer translation service in Spanish, Mandarin Chinese (traditional and simplified character), French, Japanese and English.
Leave the logistics to us and let us enhance your next group, conference, convention, business or vacation travel with adventure and memories. At AHWT, your satisfaction is our highest priority.
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Please contact us at 1 800 637 3110 or 1 503 896 2464.
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